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This disintermediation may result in a extra democratic and accessible promoting landscape, where small advertisers and content material creators have a degree playing area. With blockchain-enabled consideration token economies, advertisers have access to extra accurate and consent-pushed knowledge. This knowledge can be used to improve advert focusing on and personalization, making certain that adverts are related to consumers’ interests and preferences. Who Invented Blockchain Technology? Blockchain technology serves as the backbone of the Bitcoin community, which was launched in 2009 when its implementation was launched as open-source software. Apparently, the phrase blockchain is rarely mentioned in the Bitcoin whitepaper — the term has been popularized by later proponents of the know-how.

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