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Missouri voters approved legal mobile and retail sports betting wagering, permitting managed books to take bets next year.

The sports betting wagering tally step passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has some of the finest sports betting fans in the world and they revealed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we want to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and guarantees we no longer lose valuable tax income to our neighboring states. Most importantly, the passage of Amendment 2 suggests a new, dedicated, long-term funding stream for Missouri class."

Missouri sports betting next actions

Voter approval implies approximately 14 mobile sportsbooks could begin accepting bets next year. It is not likely all 14 offered licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).

Six licenses are readily available to each Missouri casino operator, respectively. Caesars, in spite of opposing the tally measure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.

The remaining 6 licenses are scheduled for each of the major professional sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most prominent proponents of the ballot measure.

In addition to DraftKings, FanDuel and Caesars, Missouri wagerers ought to expect other prominent national brand names including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch possibility tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Very most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri's tally measure permits every Missouri casino to open retail on their respective properties. Most if not all 13 casinos handled by the six casino operators are expected to open in-person sports betting options such as sports betting kiosks and potentially dedicated, full-service sportsbooks.

The 6 sports betting teams can likewise open in-person sportsbooks within or adjacent to their particular home playing venues. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally step needs the first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting project comes regardless of millions in funding opposing the step from one of the state's largest sports betting stakeholders.

Caesars invested countless dollars to beat the procedure. In many other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is given a minimum of one license per managed property.

In that scenario in Missouri, Caesars would be managed at least 3 prospective licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property design, companies can either open extra in-house books or, more typically, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting manage market share, might potentially have an upper hand on their rivals by making the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the tally procedure would appear to favor the two national market leaders.

Polling earlier in the year showed the "yes" vote with a small lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the income legal sportsbooks would create for Missouri public education. Opponents, funded largely by Caesars, argued the supporters' advertisements were misleading and the tens of millions of predicted dollars raised would have a negligible effect in a state that currently spends billions on education yearly.